Project: TUSA 2023 Brand Commercial & Catalogue Shoot
Continuing our partnership with TUSA Diving International, Descent Productions ran the TUSA 2023 Brand Commercial, and shot their new Product Catalogue. Our team ran all aspects of the production, handling pre production paperwork, talent sourcing, location scouting, commercial storyboarding, recruited additional photographers, and we worked closely with TUSA to finalise talent outfits and organise all things gear. With our team set up we headed out to the Coral Sea for 5 days on location shooting, and another 2 days at The Reef Restoration Foundation’s HQ on Fitzroy Island, before spending weeks in post production where our team created the 2023 Brand Commercial, an array of films showcasing the brands core personalities, and hundreds of images for their 2023 Catalogue.
The 2023 TUSA Commercial
Descent Productions storyboarded this commercial with the marketing executives at TUSA Diving to portray the brands core pillars, and key personalities. This is the 2023 TUSA Brand Commercial.
Additional TUSA Diving 2023 Films
Over the course of the project, Descent Productions also produced a series of films showcasing the brands core pillars and personalities through a variety of shorter edits, a full length film showcasing the partnership with The Reef Restoration Foundation, and visual motion posters displaying the brands core pillars. Here are some of our favourites.
The 2023 TUSA Catalogue
In addition to creating the Brand Commercial, Descent Productions were also responsible for shooting content for the 2023 Product Catalogue. The images were shot both by our in house photographers, and also from freelance underwater photographer Pablo Cogollos. Our team produced a range of lifestyle images shot under the direction of the new brand strategy, and a number product images designed to be displayed in the catalogue. A larger image gallery is displayed below.
The Image Gallery
Attached below is a larger range of images produced by our team over the project. In addition to their use in the 2023 Product Catalogue, these images will be displayed online, and will make up a large portion of the brands content for the coming year.
