Project: TUSA 2022 Brand Commercial & Catalogue Shoot

TUSA Diving International were after a powerhouse underwater film and photography team to shoot their 2022 Brand Commercial, and Product Catalogue. Descent Productions ran all aspects of the production. We handled pre production paperwork, talent sourcing, location scouting, commercial storyboarding, recruited additional photographers, and we worked closely with TUSA to finalise model outfits and organise all things gear (we’re talking 18 of the largest shipping boxes you’ve ever seen packed with product to shoot). With our team set up we headed out to the edge of the Great Barrier Reef for 6 days on location shooting content, before spending weeks in post production where our team created the 2022 Brand Commercial, a TUSA lifestyle film, 9 product films, and hundreds of images for their 2022 Catalogue.

We’re currently in the final stages of pre production with TUSA Diving for our next project.

 

The 2022 TUSA Commercial

Descent Productions storyboarded this commercial with the marketing executives at TUSA Diving, who were looking to overhaul their brand marketing, and appeal to a new generation of scuba divers. This is the 2022 TUSA Brand Commercial.

 
 

The 2022 TUSA Catalogue

In addition to creating the Brand Commercial, Descent Productions were also responsible for shooting content for the 2022 Product Catalogue. The images were shot both by our in house photographers, and also from freelance underwater photographer Brett Lobwein. Our team produced a range of lifestyle images shot under the direction of the new brand strategy, and a number product images designed to be displayed in the catalogue. A larger image gallery is displayed below.

 
The TUSA Diving 2022 Product Catalogue Front Cover

The Product & Lifestyle Films

Over the course of the project, Descent Productions also produced 1 promotional lifestyle film in line with the new marketing strategy, and a range of short product videos. Here are some of our favourites.

 

The Image Gallery

Attached below is a larger range of images produced by our team over the project. In addition to their use in the 2022 Product Catalogue, these images will be displayed online, and will make up a large portion of the brands content for the coming year.

 
Underwater shot of Scuba Diver with Balling Anemone on the Great Barrier Reef. Image taken by our Underwater Videographer on a project with TUSA Diving.
Under Over image of scuba divers on tropical island captured as part of the TUSA 2022 underwater catalogue photoshoot.
Scuba Diver exiting water at Sunset. Image taken by our Underwater Videographer on a project with TUSA Diving.
Shot of scuba diver swimming over coral reef at sunset captured by our freelance underwater photographers on an underwater film production with TUSA Diving.
Aerial Shot of Fitzroy Island Resort. Image taken by our Underwater Videographer on a project with TUSA Diving.
Two scuba divers gearing up on tropical island. Image taken by our Underwater Videographer on a project with TUSA Diving.
Scuba divers having fun and gearing up at sunset. Image taken by our Underwater Videographer on a project with TUSA Diving.
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Image of male walking onto dive boat with luggage bag, captured by our in house underwater photographers.
Aerial shot of snorkeller relaxing in the shallows. Image captured by our film crew on shoot with TUSA Diving.
Tight product shot of two masks on a tropical beach at sunset. Image captured by our film production crew on shoot with TUSA.
Two scuba divers entering water on tropical island. Image taken by our Underwater Videographer on a project with TUSA Diving.
Model posing at sunset with product. Image captured by our in house underwater photographer on location with TUSA Diving.
Snorkeller exiting water on Fitzroy Island, shot captured by our production team on location with TUSA Diving.
Tight product image of scuba diving gear at sunset, captured by our underwater production crew on a film production with TUSA Diving.
Underwater shot of Scuba Diver with Balling Anemone on the Great Barrier Reef. Image taken by our Underwater Videographer on a project with TUSA Diving.
Snorkeller getting ready to enter water on Fitzroy Island, shot captured by our production team on location with TUSA Diving.
Tight product image of dive watch, captured by our underwater photographer on a film production with TUSA Diving.
Underwater shot of Scuba Divers swimming over coral on the Great Barrier Reef. Image taken by our Underwater Videographer on a project with TUSA Diving.
Tight product image of scuba diving gear, captured by our underwater photographer on a film production with TUSA Diving.
Underwater shot of snorkeler at sunset Great Barrier Reef. Image taken by our freelance underwater photography team on a project with TUSA Diving.
Scuba Diver exiting water at Sunset. Image taken by our in house underwater photographers on a project with TUSA Diving.
Underwater shot of Scuba Divers swimming next to Giant Sea Fan. Image taken by our freelance underwater photography team on a project with TUSA Diving.
Snorkeller exiting water on Fitzroy Island, shot captured by our in house underwater photographers.
Underwater shot of Scuba Diver swimming with turtle on the Great Barrier Reef. Image taken by our freelance underwater photography team on a project with TUSA Diving.
Underwater shot of Scuba Diver buddy pair with Balling Anemone on the Great Barrier Reef. Image taken by our freelance underwater photography team on a project with TUSA Diving.
Tight product show of scuba diving gear on tropical beach, captured by our in house photographers on a film production with TUSA Diving.
Couple walking onto tropical island with gear bags. Image captured by our freelance underwater photography team on location on the beautiful Fitzroy Island.
Tight product show of scuba diving gear on tropical beach, captured by our in house photographers on a film production with TUSA Diving.
Snorkellers exploring tropical island. Image captured by our freelance underwater photography team on location on the beautiful Fitzroy Island.
Underwater photograph taken on the Great Barrier Reef. Image taken by our freelance underwater photography team on a project with TUSA Diving.
Two scuba divers having fun and entering water on tropical island. Image taken by our Underwater Videographer on a project with TUSA Diving.
Tight underwater product shot of diving gear captured on the Great Barrier Reef. Image taken by our freelance underwater photography team on a project with TUSA Diving.
Tight product shot of two masks on a tropical beach at sunset. Image captured by our film production crew on shoot with TUSA.

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